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当前中国媒体所进行的民意调查越来越多,但其中存在的问题也越来越突出,主要表现为片面追求样本量、问卷过于简单化、提问倾向性明显、报道中过分夸大等。本文以网络媒体民意调查的方法为研究内容,对当前媒体广泛使用的民意调查方法进行了归类总结,逐一分析其中存在的误区,并针对性地提出了改进措施以及对未来的发展趋势。
At present, there are more and more public opinion polls conducted by the Chinese media, but the existing problems are more and more prominent. The main problems are the unilateral pursuit of sample size, the oversimplification of questionnaires, the obvious tendency of questioning, and excessive exaggeration in the reports. This article takes the method of internet media opinion polls as the research content, summarizes the opinion polls methods widely used in the current media, analyzes the mistakes in them one by one, and puts forward the improvement measures and the development trend to the future.