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随着社会的不断发展,尤其是改革开放以来,经济不断繁荣,人民生活水平大幅提升的背景之下,旅游业不断地发展,成为了经济发展新的增长点。旅游业的不断发展的必须给予旅游资源的不断开发和发展,只有大量旅游资源不断地被开发,并且不断地形成品牌化,旅游业才会长期的发展,并且不断深化其旅游价值和意义。通过上述分析,可见旅游目的地品牌建设成为了影响旅游业发展的关键因素,因此,探究如何进行旅游目的品牌建设具有很强的现实意义。因此本文系统的分析旅游目的地的品牌建设,为旅游业的发展以及旅游目的地品牌的打造做出相应的依据。
With the continuous development of society, especially since the reform and opening up, the economy has been booming and the living standard of the people has risen dramatically. The continuous development of tourism has become a new growth point for economic development. The continuous development of tourism must give continuous development and development of tourism resources. Only when a large amount of tourism resources are continuously developed and branded, the tourism industry will develop in the long term will continue to deepen its tourism value and significance. Through the above analysis, it can be seen that the construction of tourism destination brand has become the key factor that affects the development of tourism industry. Therefore, it is of great practical significance to explore how to build tourism destination brand. Therefore, this article systematically analyzes the brand building of tourism destinations, and makes corresponding bases for the development of tourism and the building of tourism destination brands.