Chinese e-commerce colossus JD.com has struck a partnership deal with intational consumer goods giant Unilever, saying that it will open its nationwide warehousing and logistics network to the latter, which seeks to enhance its presence in China’s rural and remote areas. UK and Netherlands-based transnational consumer-goods conglomerate Unilever has cultivated mature and stable markets in Beijing, Shanghai, Guangzhou and other first- and second-tier cities, but deficient logistics have hampered its brand influence and reach into small and medium cities and remote areas. The consumer goods giant has thus decided to join with JD.Com to tap into emerging markets as the buying power of China’s rural consumers is on the rise.