民以食为天,媒体对食品安全的报道通常会引起公众的高度关注。然而,食品安全报道时常会因专业知识缺乏、过分追求眼球效应、食品安全判定延时等因素,造成新闻报道的客观性受损,甚至导致舆论导向走偏。本文以“核辐射酱油”事件为例,分析大众媒体在报道食品安全事件时容易出现的几个误区,并归纳应对方法。 Food is the world, the media coverage of food safety usually cause public concern. However, food safety reports often result in lack of professional knowledge, over-pursuit of eyeball effects, delayed food safety determination and other factors, resulting in the obstruction of the objectivity of news reports and even lead to the deviation of public opinion. This article takes “nuclear radiation soy sauce” as an example to analyze several misunderstandings that the mass media may easily appear when reporting food safety incidents and summarizes the coping methods.