就目前对高职服装设计专业人才创造力培养存在的一些观念误区进行了分析,对服装设计师创造力的真正内涵进行了阐述,指出服装设计师创造力的根基和源泉是消费者,是源于对消费者核心价值诉求的深刻把握。而引导消费需求,表达出对文化、价值观和人类命运的深刻理解和关注,更是服装设计师的社会责任。就如何在实践教学中,通过对学生专业素养、人文素养和市场素养的培养贯彻这一理念做了一定的探索。 At present, this paper analyzes some misunderstandings existing in the cultivation of creative talents of garment design professionals in higher vocational colleges, elaborates the true connotation of the creativity of garment designers, and points out that the foundation and source of creativity of garment designers are consumers, In the core value of consumer demand a deep grasp. And to guide consumer demand, to express a deep understanding of culture, values ​​and the fate of mankind and attention, is the social responsibility of fashion designers. On how to practice teaching, through the professionalism of students, humanities and market literacy training and implementation of this concept to do some exploration.