消费者意愿第一次演变为生产要素过去,消费者(需求主体)与产品或服务之间只需要一个“箭头”便可形成关联。而这种直接驱动关系在注意力经济时代乃至现今的意愿经济时代已发生了本质性变革:产品经济时代中由大规模生产过程所统治和掌控的话语权被基本打破,转而交予消费者以“中心舞台”。企业将消费者多样化需求变为生产任务,生产出个性化、定制化的产品(包括服务)。在上述新的逻辑关系中,消费者第一次成为动力源,消费者意愿第一次演 Consumers’ wishes first evolved into factors of production In the past, only one “arrow” between the consumer (subject of demand) and the product or service could form an association. This direct-driven relationship has undergone an essential change in the era of attention economy and even the present-day wishful economy: the right to speak dominated and controlled by large-scale production processes in the product economy era has basically been broken and turned to the consumers To “center stage ”. Businesses turn the diverse needs of consumers into production tasks to produce personalized, customized products (including services). In the new logical relationship above, the first time a consumer has become the power source, the consumer’s wishes are played for the first time