本文分析了我国在加入WTO之后外贸企业的机遇与挑战并存的大前提下,我国的外贸企业应该选择什么样的竞争模式。在明确了进入WTO之后,分析了我国目前对外贸易企业采用的成本领先竞争模式将没有优势。得出我国的外贸企业不仅要做到成本领先还要做好产品差别化,才能够在WTO的完全市场化环境下保持自身的竞争力。 This article analyzes what kind of competitive mode our country’s foreign trade enterprises should choose under the premise of the coexistence of opportunities and challenges of foreign trade enterprises after China’s accession to the WTO. After entering into the WTO, it is analyzed that the leading cost competition model adopted by foreign trade enterprises in our country will have no advantage. It is concluded that China’s foreign trade enterprises should not only make the cost lead but also differentiate their products so that they can maintain their competitiveness under the WTO’s completely market-oriented environment.