曾有一则关于营销学的著名典故:两个鞋业推销员一道去非洲考察市场,可归来后却是一忧一喜,忧者说非洲人都不喜欢穿鞋子,所以那儿根本没有市场;而喜者的结论截然相反,他说非洲人目前都还没穿上鞋子,所以那儿拥有一个巨大的未来市场。人们在讲述营销理念时,每当提及这则典故,总会 There was a well-known allusion to marketing: Two shoe salesmen went to Africa to study the market, but after returning they were sad but happy. Africans did not like to wear shoes, so there was no market there. The higers conclude the opposite, saying that Africans are not currently wearing shoes, so there is a huge future market there. When people are talking about marketing ideas, whenever it comes to this allusion, always