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2000年7月,一家美国软件公司——TurboCRM信息科技有限公司闯入国内刚开始升温的客户关系管理(CRM)软件市场。沉静了半年之后,TurboCRM于2000年12月再次浮出水面,发布了中文版产品。在接下来的2001年,TurboCRM的销售额超过了1000万元人民币。目前,它在国内已经有了300多家用户。而它每年报给美国总部的销售计划都会比前一年翻一倍。 TurboCRM公司的CEO薛峰说:“我们并没有经过漫长的适应期,很快就适应了国内CRM市场。”
In July 2000, TurboCRM Information Technology Co., Ltd., an American software company, entered the customer relationship management (CRM) software market, which has just begun to heat up. After six months of silence, TurboCRM surfaced again in December 2000 and released a Chinese version of the product. In the following 2001, TurboCRM sales exceeded 10 million yuan. At present, it has more than 300 users in China. And its annual sales plan to U.S. headquarters doubled from the previous year. Xue Feng, CEO of TurboCRM, said: “We did not go through a long period of adaptation and quickly adapted to the domestic CRM market.”