拍卖业在我国经历了二十年的恢复发展,正逐步走向成熟和规范。国内外已有不少专著介绍拍卖业,但对拍卖师的研究却很少,作为我国法定的拍卖活动的主持人,拍卖师的作用不可忽视。本文试从语言学的角度对拍卖师的语言特点做一简单归纳,并指出身势语对拍卖师的重要性。 The auction industry has experienced 20 years of recovery and development in China and is gradually becoming mature and standardized. Many domestic and foreign monographs have been devoted to introducing the auction industry, but there have been few researches on auctioneers. As the moderator of legal auctions in China, the role of auctioneers cannot be ignored. This article tries to make a brief summary of the language features of auctioneers from the perspective of linguistics, and points out the importance of body language to auctioneers.