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运动员作为一种特殊的人力资源,不仅在赛场上勇创佳绩,还可以通过商业包装和运作,实现其商业价值。在每个生命周期阶段,运动员商业价值呈现出不同的特点和个性。本文采用文献资料、逻辑分析等方法,在生命周期理论的基础上分析不同时期运动员商业价值的特点和影响因素,并提出了相关意见和建议。
As a special kind of human resource, athletes not only succeed in the competition, but also commercialize and commercialize it. In each stage of life cycle, the commercial value of athletes presents different characteristics and individualities. Based on life cycle theory, this paper analyzes the characteristics and influencing factors of athletes’ commercial value in different periods by literature, logic analysis and other methods, and puts forward relevant opinions and suggestions.