论文部分内容阅读
近年来,伴随着全球经济一体化进程的不断加快、IT技术的飞速发展、Internet/Intranet技术和电子商务的广泛应用,人类己从工业经济时代跨入知识经济时代。在知识经济时代,企业所处的商业环境已经发生了根本性的变化。顾客需求瞬息万变、技术创新不断加速、产品生命周期不断缩短、市场竞争日趋激烈,这些构成了影响现代企业生存与发展的外部环境,精耕细作成为了企业生存和发展的基本条件。虽然影响企业赢利的因素很多,但高度精细化的内部管理依然是一个最重要的因素。如何洞察市场的变化、如何制定对应的方针、如何扩大自己的利润源、如何减少企业的成本等都是可以通过到位的管理来解决的。
In recent years, along with the accelerating global economic integration, the rapid development of IT technology, the widespread application of Internet / Intranet technology and e-commerce, mankind has entered the era of knowledge-based economy from the industrial economy. In the era of knowledge economy, the business environment in which enterprises are located has undergone fundamental changes. The ever-changing needs of customers, accelerating technological innovation, continuous shortening of product life cycle and increasingly fierce market competition constitute the external environment that affects the survival and development of modern enterprises. Intensive cultivation has become the basic condition for the survival and development of enterprises. Although there are many factors that affect corporate profits, highly refined internal management remains the single most important factor. How to understand the changes in the market, how to make corresponding policies, how to expand their profit sources and how to reduce the cost of enterprises can all be solved through the management in place.