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截至10月中旬,人民日报和新华社的官方微博粉丝数量分别为230万和300万左右,引来社会各界的叫好声。两个最高级别的传统主流媒体主动放下身段,将向网民传播、与网民沟通的界面下移到平视网民的高度,确实是官方媒体的一大进步。有人将这一转变视为新媒体倒逼媒体国家队话语改革的重要信号,一向以冷面孔示人的最高级别媒体能够主动求新求变,在我看来,这是新媒体互动界面带来受众权力提升的必然结果。
As of mid-October, the number of official microblog fans of the People’s Daily and Xinhua News Agency respectively was 2.3 million and 3 million respectively, which drew applause from all walks of life. The initiative of the two most advanced traditional mainstream media to step down and spread to netizens and move down to the level of netizens under the interface with netizens is indeed a big step forward in the official media. Some people regard this change as an important signal that the new media forces the reform of the media national team’s discourse. The highest-level media that always shows people with a cold face can take the initiative to seek new ideas. In my opinion, this is the interface brought by the new media and the audience The inevitable result of the promotion of power.