论文部分内容阅读
10大日常家电排行榜中,国内名牌占了80%,比如海尔、科龙、荣士达、格兰仕、美的、长虹、康佳、格力,可把外国产品挤得够呛。于是,企业家的声音大起来了,仿佛一下子原来了不起的松下、索尼、LG等在一场轰轰烈烈的民族品牌商品反击战下,都已被打得落花流水,再也无力角逐了。可惜这只是幼稚者一厢情愿的想法。让我们冷静观察一下市场,世界上最有危机感的民族——日本人,他们在这场中国名牌战中,看着自己家电占有率的下降,就第一个不感到在中国大市场中有被中国货挤掉的威胁。这并非日本人鼠目寸光,近视的恰恰是外表“得势”的中国人。
In the list of top 10 daily appliances, 80% of domestic famous brands, such as Haier, Kelon, Rongshida, Galanz, Midea, Changhong, Konka and Gree, can squeeze foreign products. As a result, the voice of entrepreneurs up, as if suddenly the original great Panasonic, Sony, LG, etc. in a vigorous national brand goods counter-attack, have been beaten, no longer powerless to compete. Unfortunately, this is just a naive wishful thinking. Let us calm down to observe the market, the world's most crisis-prone nation - the Japanese, their brand-name war in China, watching their home appliances share decline, the first one did not feel in the Chinese market Threatened by Chinese goods. This is not the Japanese people's eyes and ears, myopia is precisely the appearance of “potential” Chinese.