在世界科学技术迅猛发展的大背景下，在垄断资本利润原则的驱动下、在西方国家文化政策的干涉下，当今文化全球性交流活动出现了新的特点，突出表现为以下几个方面： 首先，文化全球性交流中出现了严重不平等现象，全球文化交流的健康秩序远未建立起来，出现了“文化霸权”。 Under the background of the rapid development of science and technology in the world and driven by the principle of monopoly capital profits, under the interference of cultural policies of western countries, there are new features in today’s global cultural exchange activities, highlighting the following aspects: Firstly , There have been serious inequalities in cultural global exchanges. The healthy order of global cultural exchanges has not been established yet, and “cultural hegemony” has emerged.