2 004年10月又是一个紧张的时段,要开始策划年底的公关促销活动了,做什么样的活动,又以什么样的方式来吸引和打动消费者,才能达成实现销售这个目的呢?广告大师奥格威曾说“有销售力的广告才是最成功的广告”,为了达成这个目标,我们的活动只有做到能与消费者的心灵达成深度沟通,我们才能成功。日子 October 2004 is a tense period, to start planning the end of the public relations promotion activities, what kind of activities do, in what way to attract and impress consumers in order to achieve the purpose of achieving sales? Master Ogilvy once said that “sales-oriented advertising is the most successful advertisement.” In order to achieve this goal, our activities will only succeed if we can reach deep communication with consumers’ minds. day