随着中国广播电视产业化进程的推进,广电传媒绩效评估的“缺失”问题日益凸现。中国广电传媒绩效评估的滞后性与广电业市场化改革过程不断推进之间的矛盾并非偶然形成的,是广电改革历史发展中的阶段性问题。笔者认为,广电传媒绩效评估体系缺失的原因主要在于理论界和实务界对广 With the advancement of the industrialization of radio and television in China, the issue of “missing” in the performance evaluation of radio and television media has become increasingly prominent. The lag between the lag of the performance evaluation of the radio and television media in China and the constant progress of the market-oriented reform process in the broadcasting and television industry is not an accidental one. It is a stage issue in the historical development of radio and television. The author believes that the radio and television media performance evaluation system is mainly due to the lack of theoretical and practical sector on the wide