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我国的户外广告经过近几年的发展和应用,在几大广告媒体中所占比重越来越大。在广告人以及众多使用商家的眼中,它已成为品牌树立的最佳方式之一,成为商品促销的最行之有效的方法和手段。随着广告行业的迅猛发展,户外广告也以其崭新的姿态迈向新世纪。改革开放以来,户外广告从铁字、铜牌、墙体书写、招贴等雏形阶段逐步发展到现在的路牌、街道护栏、电话亭、车身、单立柱、
After several years of development and application, outdoor advertising in China has become more and more important in several major advertising media. In the eyes of advertisers and numerous businesses, it has become one of the best ways to establish a brand and become the most effective method and means of product promotion. With the rapid development of the advertising industry, outdoor advertising has also taken its brand-new attitude toward the new century. Since the reform and opening up, the outdoor advertisement has gradually developed from the embryonic stage of iron characters, bronze medals, wall writing and placard to the current signs, street guardrails, telephone booths, bodywork, single column,