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研究我国保险市场展业面临的主要障碍,提出如何把握竞争规则,进行营销观念的创新、营销手段的创新和保险产品的创新及技术创新,以优质产品和售后服务作为组织创新的推动力,促进保险产业的升级,形成核心竞争力。
Researching the main obstacles that China’s insurance market will face, proposing how to grasp the rules of competition, innovating marketing concepts, innovating marketing methods and innovating insurance products and innovating technology, using premium products and after-sales services as the driving force for organizational innovation, and promoting insurance Industrial upgrading, the formation of the core competitiveness.