一、实物广告:这是一种原始的、简捷有效的广告形式,即卖什么,悬挂什么。现代仍被大量使用,有的商店摆出新的特大号鞋子,帽子、衣服,是实物广告的延伸和扩展。二、招牌广告:以招牌作广告、或用文字、或文图并用,既能表明商店名称,又可宣传商店性质。我国古画《清明上河图》中,那高高悬挂的“松竹轩”木牌即为招牌广告。 First, physical advertising: This is a primitive, simple and effective form of advertising, that is what to sell, what to hang. The modern is still being used in large quantities. Some stores have put out new extra-large shoes, hats and clothes, which are extensions and extensions of physical advertising. Second, signboard advertising: advertising with a signboard, or use text, or text and drawings, both to indicate the store name, but also to promote the nature of the store. In the ancient painting of China in the Qing Ming Shang He Tu, the tall hanging “Song Zhu Xuan” wooden sign was a sign advertisement.