展览会是展销、采购、业务合作和信息交流、产品品牌和企业形象宣传的平台。现代市场经济体制下,大部分展览会都是由供应方订购场地,搭建展位,向需求方提供产品和技术服务。而需求方作为专业观众与多家供应商洽谈采购。需求方一般为行业内供应链的下游或最终消费品市场供应的上游,供需双方各自为了自己的目的参加展览会。很多大型企业参加展览会可以同时达到多方面目的,既销售产品和技术又采购原料和零部件,既争取当前各项具体业务的发展又谋求长远的品牌战略和企业形象宣传。那么如何选择有价值的展览会呢?这就要看是否能投入少见效多,就要看展览会是否能使参与各方都达到上述参展目标而产生多赢的效果。本文将初步分析展览会的价值构成,供读者选择参加展览参考。 Exhibition is the exhibition, procurement, business cooperation and exchange of information, product brand and corporate image promotion platform. In the modern market economy system, most exhibitions are ordered by the supplier venues, booths to provide products and technical services to the demand side. The demand side as a professional audience with a number of suppliers to discuss procurement. The demand side is generally upstream of supply in the downstream or final consumer market of the supply chain within the industry, both supply and demand parties attending exhibitions for their own purposes. Many large enterprises to participate in the exhibition at the same time can achieve many purposes, both sales of products and technology and procurement of raw materials and spare parts, not only for the development of the current specific business and seek long-term brand strategy and corporate image promotion. So how to choose a valuable exhibition? This depends on whether it can invest less effective, depends on whether the exhibition will enable all parties involved to achieve the above goals and win-win results. This article will initially analyze the value of the exhibition composition, for readers to choose to participate in the exhibition reference.