随着网络技术的高度发展,越来越多的高科技产品横空出世,同时也迎来了新的媒体传播时代。面对传统媒体传播方式,新媒体时代的到来给人们带来的不仅是视觉上的冲击,更多的是生活上的便利,人们可以第一时间知道国家大事,热点新闻等等。但也让传统媒体面对巨大的挑战,陷入了前所未有的困境中。本文对新媒体时代下电视栏目的发展做出分析,从个人角度提出一些发展策略,从而推动传统电视栏目的发展。 With the high development of network technology, more and more high-tech products are born and the new era of media communication is also ushered in. In the face of the traditional modes of media communication, the advent of the new media era not only brings about the visual impact but also the convenience of life. People can know the major events of the country as soon as possible, the hot news and so on. However, it has also caused the traditional media to face enormous challenges and fall into an unprecedented predicament. This article analyzes the development of television programs in the new media era and proposes some development strategies from an individual perspective so as to promote the development of traditional television programs.