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当一个品牌涉及到现实中所处的空间时,品牌形象就不仅仅是停留在二维平面的单一形式上,品牌空间设计亦应纳入品牌形象系统策划设计的范畴。品牌或机构,离不开其自身的办公空间及商业空间。一个品牌空间对其形象的统一展示与推广起着重要作用。文章结合品牌形象设计与环境艺术设计专业知识,从品牌类空间的设计入手,探讨了品牌形象介入其品牌所处现实中空间设计中的应用。品牌空间设计,成为品牌形象整体策划中不可缺少的一部分。
When a brand relates to the space in reality, the brand image does not only stay in a single form of two-dimensional plane. Brand space design should also be included in the planning and design of the brand image system. Brand or agency, is inseparable from its own office space and commercial space. A brand space plays an important role in the uniform display and promotion of its image. Combining with the brand image design and the environment art design expertise, this article starts with the design of the brand space and explores the application of brand image in the real space design of the brand. Brand space design, brand planning as an integral part of an integral part.