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现代平面设计是较为前沿的国际艺术表现形式,不仅起着产品的装饰作用,而且成为企业形象和市场策划的重要组成部分。传统美术代表着我国传统的审美艺术,无论是外在表现形式还是蕴含的内容,都讲究意境和韵味。这两者看似南辕北辙,实则有很多相通之处,因此存在相互参考借鉴的艺术基础。而在现代平面设计中融入传统美术元素,并将给现代平面设计带来新的发展空间和应用前景,创作出来的作品也并将附有我国传统文化和传统美学的特点,所以研究传统美术对现代平面设计的启示是非常有必要的。
Modern graphic design is a more advanced international art form, not only plays a decorative role of products, but also become an important part of corporate image and market planning. Traditional art represents the traditional aesthetic art of our country. Both the extrinsic expression and the contained content pay attention to the artistic conception and charm. These two seemingly diametrically opposed, but in fact there are many similarities, so there is mutual reference to learn the art foundation. However, the integration of traditional art elements into modern graphic design will bring new development space and application prospects to modern graphic design. The artworks produced will also be accompanied by the characteristics of traditional Chinese culture and traditional aesthetics. Therefore, the study of traditional art Inspiration of modern graphic design is very necessary.