目前,在地市级广播电台节目中,最热播的首推医疗热线节目。它针对人们普遍关注的健康问题,采用直播形式进行双向交流,听众坐在家里可以用电话向直播室里医生求医问药。这种集知识性、实用性、参与性于一体的节目,很受听众欢迎。但是在热播节目的背后,存在一些不容忽视的问题,如果不加以解决,必将影响到热线的健康发展,以致于影响电台整体宣传质量。 Currently, in the prefectural-level radio programs, the most popular top priority medical hotline program. It focuses on the health issues that people are generally concerned about. It uses bi-directional communication in the form of live broadcasts. When the audiences sit at home, they can call the doctors in the live room for medical advice by phone. This set of informative, practical, participatory programs in one, very popular audience. However, behind the hit programs, there are some problems that can not be ignored. If they are not resolved, they will certainly affect the healthy development of the hotline so as to affect the overall quality of radio publicity.