进入新世纪以来,中国媒体进入了千姿百态,空前发展的时期。中央、省级电视媒体的上星落地,强势报纸对外部区域的攻城掠地,网络媒体的日渐成熟,都给地方媒体带来了强大冲击波。一向相对处于弱势的地区广播怎样迎接挑战、找准定位、求得发展,是个必须慎思又急需行动解决的问题。 Since entering the new century, the Chinese media have entered a period of unprecedented development with unprecedented growth. The media coverage of the central and provincial-level TV stations has landed on the mainland. The strong newspapers’ aggressive siege of external areas and the growing maturity of online media have all brought a powerful shock wave to the local media. It has always been a matter of caution and urgency to solve the problem of how broadcasting in the relatively disadvantaged areas meets the challenges, pinpoint the location and seek development.