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勾勒出军事新闻对外传播力功能结构,是我军事新闻对外传播理论体系中的基础性问题。本文首次从受众信息消费视角阐释了军事新闻对外传播力所包涵的信息生产力、信息传输力、信息营销力、信息调控力和人力资源5个要素及相互关系,突出了受众的主体位置,对传播系统要素的传统秩序进行再调整,构建能应对现状、烙有中国印记的军事新闻对外传播力理论新模式。同时,着眼解决现实问题,探索提出了跨文化背景下军事新闻对外传播力积强的新路径。
The outline of the functional structure of military media’s external communication is the fundamental issue in the theory of external communication of military news. For the first time, this essay illustrates five elements and their relations of information productivity, information transmission, information marketing, information regulation and control and human resources, which are covered by the external communication power of military news from the perspective of audience information consumption. It highlights the audience’s main position, Readjust the traditional order of the system elements and construct a new theoretical model of the military news external communication force capable of coping with the status quo and branching off China’s imprint. At the same time, with a view to solving practical problems, we have explored and proposed a new path for enhancing the spread of military news in the cross-cultural context.