对外报道的日新月异、英语强势的传播环境、西方媒体的霸权威胁、外国受众的低认可度,这些是中国日报在发展中面临的几个现实问题。要克服这些障碍,中国日报需重新审视自身的新闻传播理念,确立自己的传播特色,并寻找能够吸引外国受众、扩大对外传播效果的新闻报道方式。 The rapidly changing external coverage, the strong communication environment in English, the hegemonic threat posed by Western media and the low recognition of foreign audiences are some of the practical problems China Daily faces in its development. To overcome these obstacles, China Daily needs to reexamine its own concept of news dissemination, establish its own characteristics of communication, and look for ways of reporting news that can attract foreign audiences and expand the effect of foreign communications.