男装作为服装产业中的一大门类,在整个服装产业中占有重要地位。文章基于目前我国男装品牌格局,分析了中国男装自主品牌中大众品牌,设计师品牌,快时尚品牌,网络原创品牌各自的发展现状,为国内男装品牌发展提出了参考思路。 Men’s clothing as a major category in the apparel industry occupies an important position. Based on the present situation of China’s men’s wear brand, the article analyzes the current status of each of the Chinese men’s self-owned brands, namely the mass brand, the designer brand, the fast fashion brand and the original network brand, and provides reference ideas for the development of the domestic men’s brand.