游客介入到旅游项目本身中来,以提高游客的消费感知,已是当前一种重要的旅游商业模式。本文以常州西直街为例,以游客介入内涵入手,从非遗作为商品消费、旅游资源开发、表演艺术商业化经营、有偿展览等商业模式方面具体论述,力在构建一座集旅游、休闲、购物一体的特色鲜明的常州西直历史文化街区。 Tourists involved in the tourism project itself to improve the perception of tourists spending, is now an important business model for tourism. Taking Changzhou Xizhijie as an example, this article begins with the content of tourists’ intervention, elaborates non-legacy as commercial consumption, development of tourism resources, commercial operation of performing arts, paid exhibition and other commercial modes, Shopping distinctive Changzhou Xizhi historical and cultural district.