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电视广告是一种经由电视传播的广告形式,通常用来宣传商品、服务、组织、概念等。电视广告通过多元化、重复性的信息传播方式,通过影像构造、广告情节叙事及经典台词的运用,以符号化的广告语言,为广大受众构建了具有独特审美体验的情感世界。在这一情感世界的审美空间当中,受众的观念在潜移默化中被电视广告颠覆与塑造,并在此基础上,实现了广告劝服目的的实现。一、多重元素共同参与下的感官世界营造电视广告是随着电视产业兴起而随之得到发展的现
Television advertising is a form of advertising spread via television and is often used to promote goods, services, organizations, concepts, etc. Through a diversified and repetitive means of information dissemination, television advertising constructs an emotional world with a unique aesthetic experience for the broad audience through image construction, advertisement plot narration and the use of classic lines and symbolized advertising language. Among the aesthetic space in this emotional world, the concept of the audience is subverted and shaped by TV commercials. On this basis, the realization of the purpose of advertisement persuasion is realized. First, the sensory world with the participation of multiple elements To create a television advertisement is to follow the rise of the television industry.