论文部分内容阅读
当今是一个企划力决胜负的时代。我们该如何行动,才能创造世纪末的辉煌,并豪迈地跨入下一个世纪?策划成为共识,创意孕育而生。但任何创意只有付诸实施,方能显示强大的生命力。包装,在企业策划中占有十分重要的地位。任何成功的包装设计,都不可能没有好的创意。实施创意,迫切需要的是胆识、智慧和勇气。芦影的《世纪末的沉思》一文,颇有新意,值得一读。至于其中一些仁智各见的观点,读者不妨探讨,共同“求索”。
Today is an era of planning success. How can we act in order to create the glory of the end of the century, and boldly into the next century? Planning to become a consensus, creative birth. But any idea can only show its strong vitality if it is put into practice. Packaging, in the business plan occupies a very important position. Any successful packaging design, there can be no good ideas. What is urgently needed to implement creativity is courage, wisdom and courage. Lu Ying’s “Meditations of the End of the Century,” a novel, is worth reading. As for some of these views of wisdom and opinion, readers may wish to explore and jointly “search.”