词汇的联想意义是文化的一部分。跨文化语境间既存在共有联想,也存在特有联想。后者又分为两种情况,一是文化语境不同,联想意义各异;二是联想意义为一文化语境特有,为另一文化语境空缺。本文探讨了跨文化语境间词汇联想意义的异同。 The associative meaning of vocabulary is part of culture. Cross-cultural context exists not only between the common association, there are unique associations. The latter is divided into two situations, one is the cultural context is different, the associative meaning is different; the other is that the associative meaning is unique to a cultural context and a vacancy in another cultural context. This article explores the similarities and differences between the associative meanings of words in cross-cultural contexts.