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在娱乐性、商业性、消费性为主要特征的大众文化的背景下,现代传媒对女性的选择性的陈述强调了某种文化规范的性别形象的建构。本文以媒介广告中的女性形象分析为切入点,反思现代传媒领域内女性形象的建构问题,并由此探讨女大学生的价值观教育。
In the context of popular culture characterized primarily by entertainment, commerce and consumption, the modern media’s selective statement of women emphasizes the construction of a gender-specific cultural norms. In this paper, the analysis of female images in media advertisements is taken as a starting point to reflect on the construction of female images in the field of modern media and to explore the values education of female students.