“我希望企业开始将更多资金从广告转向公共关系。广告正在失去此前具有的有效性。由于受众分割不断增加,广告很难到达广大受众。……最大的问题在于广告缺乏可信度。公众知道广告夸大其词,存有偏见。”“通过公共关系创建一个新的品牌需要更多时间和创造性,但是最终公共关系会起到比爆炸式广告宣传更好的效果”。 “I want companies to start moving more money away from advertising to public relations. Advertising is losing the effectiveness it has had in the past. Due to the growing segregation of audiences, it is very difficult for advertisers to reach a large audience ... The biggest problem is the lack of credibility of the public. Know that advertising is exaggerated and prejudiced. ”“ Creating a new brand through public relations requires more time and creativity, but in the end it’s going to be better than an explosive advertising campaign. ”