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7月24日,《浙江省广告管理条例(草案)》提交浙江省人大常委会审议。草案中有很多亮点,尤其是明确了名人代言虚假广告要承担连带责任。一石激起千层浪,由此引发了对名人代言广告问题的热烈讨论。其实,早在十多年前,这一问题就曾引起公众的关注。只是近年来,从2005年刘嘉玲代言SK～Ⅱ,到今年中央电视台3·15晚会曝光郭德纲代言“藏秘排油”减肥茶,再到最近葛优因代言亿霖广告被追缴巨额代言费,名人代言虚假广告大有愈演愈烈之势,才使这一问题再次引起广泛关注。
July 24, “Zhejiang Province Advertising Management Ordinance (Draft)” submitted to the Standing Committee of Zhejiang Provincial People’s Congress for consideration. There are many bright spots in the draft, in particular, it is clear that celebrity endorsements false advertisements bear joint and several liability. A stone aroused Melaleuca wave, which triggered a celebrity endorsement advertising heated discussion. In fact, as early as a dozen years ago, this issue has aroused public concern. Only in recent years, from 2005 Carina Lau endorsement SK ~ Ⅱ, this year CCTV 3 · 15 evening exposure Guo Degang endorsements “Tibetan secret oil” slimming tea, and then recently due to endorse Ge Lian million Lin advertisement was chased huge endorsement fee, Celebrity endorsement fake advertisements have greatly intensified the trend, only to make this issue once again caused widespread concern.