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在激烈的市场竞争中,如何能做到运筹帷幄之中,决胜千里之外,关键是做好对市场的分析和占领市场的先在机。在上个世纪哪个企业占有广阔的海外市场,它就能立于不败之地。但是,世界市场竞争日趋激烈,各国的贸易保护主义纷纷抬头,关税壁垒高筑,使人寸步难行。然而,美国的“耐克公司”却能打破森严壁垒,使自己的名牌产品畅销到美、欧、亚、非、澳洲的各个角落,仅仅十年时间,这家默默无闻的小公司,就一跃成为了美国最大的鞋业公司。“耐克公司”胜利进军全世界,有什么秘密武器吗?有,这就是菲尔·耐克和它的“借鸡下蛋”战略。
In the fierce competition in the market, how to do strategizing, winning a thousand miles away, the key is to do a good job of market analysis and occupation of the market first opportunity. Which companies in the last century occupied a vast overseas market, it will be invincible. However, the increasingly fierce competition in world markets has led to the rise of trade protectionism in various countries and the rise of tariff barriers, making it difficult for people to step in. However, the “Nike Company” in the United States can break through the strict barriers and sell its brand-name products to every corner of the United States, Europe, Asia, Africa and Australia. In only 10 years, this unknown small company Yue became America’s largest shoe company. Is there any secret weapon that makes Nike’s victory into the world? Yes, this is Phil Nike and its strategy of “borrow chicken”.