广告大师大卫.奥格威曾经说过:“做产品不做广告,犹如在黑夜里眨眼睛”。在当今快节奏的社会,为了使广告具有突出的吸引力、说服力,一些广告往往巧妙采用修辞格以达到委婉含蓄、迂回曲折的表达效果。这些构思巧妙的委婉广告语有效吸引了受众的眼球,达到了很好的宣传推销效果。? Ad master David Ogilvy once said: “Do not advertise products, like blinking in the dark.” In today’s fast-paced society, in order to make the ads appealing and persuasive, some advertisements often use rhetorical devices to achieve euphemistic and tortuous expressions. These clever tactful euphemisms effectively attract the attention of the audience to achieve a good promotional effect. ?