随着社会主义市场经济的不断完善，我国加入世贸组织已指日可待。因此，如何深化国有外贸企业改革，是值得认真探讨的。本文从观念与人才、战略与结构、品牌与市场等方面对这个问题谈一些看法。一、观念与人才。当今人们在谈论外贸公司的困难时，似平有一个“共识”，即资金短? With the continuous improvement of the socialist market economy, China’s accession to the WTO is just around the corner. Therefore, how to deepen the reform of state-owned foreign trade enterprises is worthy of serious discussion. This article talks about this issue from the aspects of concept and talent, strategy and structure, brand and market. I. Ideas and talents. When people talk about the difficulties of foreign trade companies, there seems to be a “consensus.”