论文部分内容阅读
随着电视产业化、集团化、数字化步伐的加快,电视业竞争日趋激烈,再加上近年来网络电视异军突起,传播范围及传播速度、社会影响力日益强势,给地方电视台的生存和发展带来严峻的挑战。作为地方电视台,如何在夹缝中求生存,在激烈的竞争中稳固自己的领地,并不断开拓创新呢?我认为提升节目的质量和看点是关键。
With the industrialization of television, the grouping and speeding up of digitization, the increasingly fierce competition in the television industry, coupled with the sudden emergence of network television in recent years, the spreading scope and speed of communication and the increasingly strong social influence have brought about the survival and development of local television stations Serious challenges. As a local television station, how to survive in the cracks, to stabilize its territory in the fierce competition, and keep on exploring and innovating? I think it is the key to improve the quality of the programs and their opinions.