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色彩是对人的视觉刺激最敏感的视觉信息符号。据研究,人们对色彩的注意力占人的视觉的80%,而对形的注意力仅有20%。人们在商店和广告面前大多对色彩会产生难以忘怀的印象。广告设计尤其是商品广告,强调的是视觉的冲击力、形象的爆发力、色彩的耀眼光芒,力求引起读者从视觉到心理的积极反映。大千世界,亿万商品,在广告设计中运用好色彩能具体入微地反映出不同物体的差异,传递不同的信息。本文首先分析了色彩在广告设计中的重要性,然后详细论述了在广告设计中如何更好的来运用色彩。
Color is the most sensitive visual information symbol to people’s visual stimulation. According to the study, people pay attention to the color of human vision accounted for 80%, while the shape of the attention only 20%. Most people in the shops and advertising before the color will have an unforgettable impression. Advertising design especially commercial advertising, emphasizing the impact of visual impact, the image of explosive power, bright colors, and strive to arouse readers from the visual to the psychological positive reflection. The world, hundreds of millions of goods, the use of good color in advertising design can reflect the differences of different objects in a subtle way, to convey different messages. This article first analyzes the importance of color in advertising design, and then elaborates on how to use color better in advertising design.