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近年来随着外资连锁超市进入中国市场,我国连锁超市的竞争日益激烈。而物流作为连锁超市的重点环节,对超市的经营效益有着举足轻重的作用。相比外国连锁超市长期经营累积的物流经验和设计研发的成熟物流系统而言,我国连锁超市的物流发展还处在发展阶段,并未成熟。为借鉴国外企业的成功经验、取长补短,本文采用案例分析法对成都红旗连锁的现状进行分析,提出了针对一般商品和考虑质量损失的两种补货模型及其他相应改进方向。
In recent years, as foreign-funded supermarket chains enter the Chinese market, the competition in China’s supermarket chains is becoming increasingly fierce. As a key chain of supermarket chains, logistics plays an important role in the operating efficiency of supermarkets. Compared to the long-term management of foreign supermarket chain logistics experience and design and development of mature logistics system, the development of China’s supermarket chain logistics is still in its development stage, not yet mature. In order to draw lessons from the successful experience of foreign enterprises and learn from each other’s strengths and weaknesses, this article uses the case analysis method to analyze the status quo of Chengdu Hongqi Chain, and puts forward two replenishment models aimed at general merchandise and considering the quality loss and other corresponding improvements.