文化力决定企业兴衰成败的关键因素,对文化力的整合已成为企业获取竞争优势的重要途径。本文从对文化力的界定入手,提出了文化力四大要素即凝聚力、导向力、组织力、领导力,并从这四大要素出发对企业内部和外部文化力进行整合。 Cultural power determines the success or failure of a business success or failure of the key factors in the integration of cultural power has become an important way for enterprises to obtain competitive advantage. Starting with the definition of cultural power, this paper puts forward four elements of cultural force, namely cohesion, orientation, organization and leadership, and integrates the internal and external cultural forces from these four elements.