论文部分内容阅读
新时期,随着国民经济的不断提高,我国旅游产业也得到迅猛发展。其中,旅游纪念品对于整体旅游经济效益的提高起到了重要作用。然而,旅游纪念品包装设计中是否具有民间艺术特色,对于旅游纪念品经济效益的实现具有重要的影响。本文主要对旅游纪念品包装设计的内涵与元素进行了阐述,具体分析了民间艺术特色的重要性,并提出了民间艺术特色在旅游纪念品包装设计中实际应用的几点措施。
In the new era, with the continuous improvement of the national economy, China’s tourism industry has also witnessed rapid development. Among them, tourist souvenirs for the overall increase in economic efficiency of tourism has played an important role. However, whether the tourism souvenir packaging design has the characteristics of folk art plays an important role in the economic benefits of souvenir souvenirs. This article mainly elaborates the connotation and elements of tourism memorabilia package design, analyzes the importance of folk art characteristics in detail, and puts forward some measures of practical application of folk art features in the package design of tourist memorabilia.