2009年国务院通过了《文化产业振兴规划》,我国的文化产业受到国家大力的支持。文化企业既是一种经济组织形式,又是一种精神传播媒介。其同时具有经济属性和文化属性就使得文化企业在追求盈利的同时,还应当肩负起提高文化创新能力、提高品牌力和竞争力、促进文化传播、引导正确价值观的社会责任。 In 2009, the State Council passed the “Plan for the Revitalization of Culture Industry”, and our country’s cultural industry is strongly supported by the state. Cultural enterprises are both an economic organization and a spiritual medium. At the same time, it has economic attributes and cultural attributes that make cultural enterprises pursue profit-making. At the same time, cultural enterprises should shoulder social responsibility of raising cultural innovation capability, enhancing brand power and competitiveness, promoting cultural communication and guiding correct values.