论文部分内容阅读
通常提起一个产品集团或大型公司,我们会联想到一些元素,例如旗下产品会分为高中低档,其中有一些技术共享,各有特色但也有某些神似等等。例如汽车里的大众集团,我们首先会想到亲民的车型,但它旗下既有奥迪、保时捷和兰博基尼等豪华车,也有斯堪尼亚这种大型卡车;例如奢侈品里的LVMH集团,很多人知道它的LV、纪梵希这些时尚品牌,或者迪奥、娇兰这些化妆品牌,但LVMH还有宇舶、真力时这样的高级腕表,以及香槟王、轩尼诗等名酒品牌。所以,能成为全球知名的集团或大型公司,肯定都非等闲之辈,它们很可能有大多数人不知道的“另类”一面。游艇也是如此,就像提起
Often bring a product group or large companies, we will think of some elements, for example, its products will be divided into high Zhongdi Dang, some of which are technology sharing, each has its own characteristics, but there are some similarities and so on. For example, Volkswagen Group in the car, we will first think of the people-friendly models, but it’s owned by both luxury cars such as Audi, Porsche and Lamborghini, but also such a large truck Scania; such as luxury LVMH Group, many people know It’s LV, Givenchy these fashion brands, or Dior, Guerlain these makeup brands, but LVMH also Hublot, Zenith when such a senior watch, as well as Champagne, Hennessy and other famous brand. So, to become a world-renowned group or a big company is certainly not a casual generation, and they are likely to have the “other” side that most people do not know. The same is true of yachts, like lifting