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平面设计是体现美的一种学科,是视觉传达的重要组成部分。文字设计是应用在平面设计中的一种构成形式。文字是人类在生活实践中形成表达某一主题内容的符号,既能传达思想,也能交流感情和信息。无论在何种视觉媒体中,文字和图片都是其两大构成要素。在平面设计中只有合理地运用想象创意进行文字设计,才能增强视觉传达效果,赋予设计作品更好的信息传达和审美价值。
Graphic design is a discipline that embodies beauty and is an important part of visual communication. Text design is a form of application used in graphic design. Writing is the symbol that human beings express in the life practice to express a certain topic content, which can not only convey thoughts but also exchange feelings and messages. No matter what kind of visual media, text and pictures are its two major components. In graphic design, only reasonable use of imagination for text design, can enhance the visual communication effect, giving the design work better information transmission and aesthetic value.