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日前,由上海电视节和央视-索福瑞媒介研究联合编撰的国内首份《中国电视剧市场报告(2003-2004)》在上海发布,报告从观众市场需求入手,进而分析了电视剧制作、电视剧交易、电视剧广告经营和电视剧频道运营,最后探讨了中国电视剧在海外市场的走势。 报告围绕当前中国电视剧市场的脉络与走势,依赖数据,对中国电视剧市场进行全面解构。报告指出,2002年全国市场上,《刘老根》、《天下粮仓》和《桔子红了》是收视排名最好的三部剧。 报告的编撰方之一,国内收视率调查
Recently, the first “China TV Drama Market Report (2003-2004)” co-authored by Shanghai TV Festival and CCTV-Suofu Rui Media Research was released in Shanghai. The report starts with the needs of the audience, and then analyzes the production of drama and the drama , TV commercials and TV channel operations, and finally explored the trend of Chinese TV dramas in overseas markets. The report revolves around the context and trend of the current Chinese TV market and relies on the data to comprehensively deconstruct the Chinese TV market. The report pointed out that in 2002 the national market, “Liu Laogen”, “granary world” and “orange red” ratings ratings of the best three plays. One of the compilers of the report, the Domestic Rating Survey