The rapid growth of internet is causing another industrial revolution. Developing E-business is necessary for Chinese airlines to keep their competitive advantages. It is quite urgent for China Southern Airlines to enlarge and improve its E-business strategies so that it can consolidate its leading position in this market segment. The rapid growth of internet is causing another industrial revolution. It is quite urgent for China Southern Airlines to enlarge and improve its E-business strategies so that it can consolidate its leading position in this market segment.