这是一本有关大互联时代市场营销理论与实践的探索之作.书中不但对对称营销理论进行全面而深入地阐释,更加难能可贵的是,在写作手法上,两位老师采取理论占20%,阐释和案例占80%的内容的分配原则。对于营销一线实践者的指导意义尤其突出。《对称营销》通过八章的内容,以案例扫描的形式来帮助营销者理解如何正确运用对称 This is a great Internet marketing theory and practice of exploration for the book not only on the symmetrical marketing theory to conduct a comprehensive and in-depth explanation, even more commendable is that in writing techniques, the two teachers to take theory accounted for 20% Explain and assign 80% of cases to cases. The guidance for marketing front-line practitioners is particularly prominent. “Symmetric Marketing” helps marketers to understand how to use symmetry correctly in the form of a case-scan in Chapter Eight